Introduction:
At AKAR, we were approached with an electrifying opportunity to manufacture a phone charging
display unit for Zincovit by Apex Laboratories. The challenge was not just to create a functional
charging station but to simultaneously amplify brand awareness and affirm the authenticity of
the Zincovit brand in a market crowded with counterfeits.
The Challenge:
The client identified a dual concern: the prevalence of counterfeit products in the market and the
need to engage consumers at the point of sale. Our mission was to develop a solution that
addressed these concerns while providing a valuable service to the users.
Our Production Approach:
We took a multi-faceted approach to the design and execution of the phone charging display unit:
Dual-Purpose Design:
Our unit was crafted not just as a mere charging station but also as a vibrant display for
Zincovit. The unit needed to serve as a beacon for the brand, drawing users with the utility of
charging their devices and simultaneously educating them about the original Zincovit product.
Brand Authentication Features:
We incorporated distinctive brand elements such as the Zincovit logo, Apex hologram, and product images. A QR code was prominently displayed, inviting customers to verify the product’s authenticity and learn more about it, thus combating the issue of counterfeits.
Strategic Placement:
Understanding the dynamics of in-store behaviour, we designed the unit to be placed at key points within pharmacies and health stores where foot traffic was highest, ensuring maximum visibility and engagement.
Addressing Market Needs:
The display unit was strategically introduced to:
● Provide a free and valuable service that would attract and retain customers at the point of sale.
● Serve as a silent salesman, educating customers on the unique identifiers of an authentic Zincovit product.
● Drive home the message of ‘Buy Original | Beware of Duplicate’ through an interactive experience.
Outcome and Impact:
The phone charging display unit was an instant hit. Not only did it provide a much-appreciated service for customers, but it also acted as an effective tool for brand reinforcement. Pharmacies reported increased engagement at the display stands, and the QR code scans led to a measurable increase in customer education regarding product authenticity.
Conclusion:
By turning a simple utility service into a powerful brand awareness and authentication tool, we have set a new benchmark for in-store marketing and customer service.